Reporting on the Fashion and Beauty Industry through the Lens of Technology with Jill Manoff from Glossy Media
Jill Manoff is the Editor in Chief at Glossy. Glossy is a B2B publication that covers the evolution of the fashion, beauty and wellness industry through the lens of digital technology. In this episode we cover Jill's role at Glossy, how she makes editorial decisions, creating content for an expert audience, honest advertising, hiring the right talent and many more topics. This is a really interesting interview for anybody interested in B2B publishing, the fashion industry, and the role of Editor-in-Chief.
Redefining Engagement and Reframing the Value of Attention after the Click Bubble Bursts with Mario Vasilescu
Mario Vasilescu is the CEO of Rewordly Inc - the Audience Engagement Engine. He's on a mission to bring integrity back to the internet by making it easier for publishers to focus on quality over quantity by creating tools that reframe the incentives of the "attention economy". Mario is a very interesting thinker. We go into his concept of the "click bubble" and how the online attention economy was warped around false and shallow incentives that damaged readers and publishers alike. We also go deep into the topic of engagement. Mario has a clear and insightful conception of what engagement actually is and how it can be accurately measured and improved.
Lester Wiltfong is the Editor in Chief and writer at Windy City Gridiron, a news site that focuses on Chicago Bears news, rumors, analysis, stats and scores from the fan perspective. He manages a team of 10 writers and coordinates their content strategy across social media, video and their podcast. If you've ever wondered what the job of Editor in Chief is like, or you've ever thought about launching your own sports site - don't miss this episode!